Tag: minimal
![ROAS vs ROI](https://paulakinola.com/wp-content/uploads/2023/03/ROI.jpg)
March 3, 2023
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ROAS vs ROI
ROAS (Return on Advertising Spend) and ROI (Return on Investment) are two key metrics used in marketing and business analysis…
![Intent or disruption driven?](https://paulakinola.com/wp-content/uploads/2023/01/Marketing-strategy.jpg)
January 14, 2023
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Intent or disruption driven?
What is driving your marketing? Intent-driven marketing is a strategy that focuses on understanding the specific needs, wants, and motivations…