Paul Akinola

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Paul Akinola
Growth | Demand Generation
Predictable Revenue Designer
  • Residence:
    United Kingdom
  • Country:
    England
Acquisition
Revenue
Retention
Social
Search
Native
Partnership
Email
  • Funnel Integration
  • Marketing Automation
  • Attribution and Analytics
  • Reporting
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Tag: minimal

ROAS vs ROI
March 3, 2023 / Uncategorized
ROAS vs ROI

ROAS (Return on Advertising Spend) and ROI (Return on Investment) are two key metrics used in marketing and business analysis…

Intent or disruption driven?
January 14, 2023 / Uncategorized
Intent or disruption driven?

What is driving your marketing? Intent-driven marketing is a strategy that focuses on understanding the specific needs, wants, and motivations…

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