Uncategorized
![Social metrics- Where is reach?](https://paulakinola.com/wp-content/uploads/2023/04/SMM.jpg)
April 6, 2023
/ Uncategorized
Social metrics- Where is reach?
Social metrics are the various measurements used to evaluate the effectiveness of a social media strategy or campaign. These metrics…
![Awareness: Dead or active part of perfromance marketing](https://paulakinola.com/wp-content/uploads/2023/03/Awareness.jpg)
March 17, 2023
/ Uncategorized
Awareness: Dead or active part of perfromance marketing
One key aspect of marketing that has been the focus of much debate in recent years is awareness. But what…
![ROAS vs ROI](https://paulakinola.com/wp-content/uploads/2023/03/ROI.jpg)
March 3, 2023
/ Uncategorized
ROAS vs ROI
ROAS (Return on Advertising Spend) and ROI (Return on Investment) are two key metrics used in marketing and business analysis…
![Who is Afraid of AI?](https://paulakinola.com/wp-content/uploads/2023/03/AI.jpg)
March 2, 2023
/ Uncategorized
Who is Afraid of AI?
AI (Artificial Intelligence) in marketing refers to the use of machine learning algorithms, natural language processing, and other advanced technologies…
![Intent or disruption driven?](https://paulakinola.com/wp-content/uploads/2023/01/Marketing-strategy.jpg)
January 14, 2023
/ Uncategorized
Intent or disruption driven?
What is driving your marketing? Intent-driven marketing is a strategy that focuses on understanding the specific needs, wants, and motivations…