Paul Akinola

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Paul Akinola
Growth | Demand Generation
Predictable Revenue Designer
  • Residence:
    United Kingdom
  • Country:
    England
Acquisition
Revenue
Retention
Social
Search
Native
Partnership
Email
  • Funnel Integration
  • Marketing Automation
  • Attribution and Analytics
  • Reporting
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Author: Paulakino

Social metrics- Where is reach?
April 6, 2023 / Uncategorized
Social metrics- Where is reach?

Social metrics are the various measurements used to evaluate the effectiveness of a social media strategy or campaign. These metrics…

Awareness: Dead or active part of perfromance marketing
March 17, 2023 / Uncategorized
Awareness: Dead or active part of perfromance marketing

One key aspect of marketing that has been the focus of much debate in recent years is awareness. But what…

ROAS vs ROI
March 3, 2023 / Uncategorized
ROAS vs ROI

ROAS (Return on Advertising Spend) and ROI (Return on Investment) are two key metrics used in marketing and business analysis…

Who is Afraid of AI?
March 2, 2023 / Uncategorized
Who is Afraid of AI?

AI (Artificial Intelligence) in marketing refers to the use of machine learning algorithms, natural language processing, and other advanced technologies…

Intent or disruption driven?
January 14, 2023 / Uncategorized
Intent or disruption driven?

What is driving your marketing? Intent-driven marketing is a strategy that focuses on understanding the specific needs, wants, and motivations…

Where is the money? In the list or sales.
September 24, 2022 / List Building
Where is the money? In the list or sales.

Have they said that the money is in the list? The phrase “the money is in the list” is a…

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