Author: Paulakino
Social metrics- Where is reach?
Social metrics are the various measurements used to evaluate the effectiveness of a social media strategy or campaign. These metrics…
Awareness: Dead or active part of perfromance marketing
One key aspect of marketing that has been the focus of much debate in recent years is awareness. But what…
ROAS vs ROI
ROAS (Return on Advertising Spend) and ROI (Return on Investment) are two key metrics used in marketing and business analysis…
Who is Afraid of AI?
AI (Artificial Intelligence) in marketing refers to the use of machine learning algorithms, natural language processing, and other advanced technologies…
Intent or disruption driven?
What is driving your marketing? Intent-driven marketing is a strategy that focuses on understanding the specific needs, wants, and motivations…
Where is the money? In the list or sales.
Have they said that the money is in the list? The phrase “the money is in the list” is a…